Who Uses the Agile Methodology Today?

What Type of Businesses and Organizations Are Using Agile PPM?

Key Takeaways:

  • Agile approaches to Project Portfolio Management have their roots in software development. However, over the past decade, Agile techniques and frameworks have gone mainstream and spread to all kinds of industries worldwide.
  • The growing popularity of Agile can largely be credited to its ability to drive faster delivery of consumer-aligned products and services.
  • Among the organizations and industries that usually derive great benefits from implementing Agile are innovation-oriented firms, consumer-facing organizations, and any businesses that are faced with the need to absorb and handle disruption.

Agile management methods and techniques are ubiquitous in today’s Project Portfolio Management spheres. So much so that PMOs are entitled to wonder: Is Agile for me? Does my project organization stand to benefit from a switch to Agile PPM?

This piece provides a profile of the businesses and organizations that are using Agile PPM methods today, along with an overview of the conditions and requirements that should be met in order for Agile to give full measure and deliver the expected benefits.

A brief history of Agile adoption

The inception of Agile dates back to the early 2000s. Mounting frustrations with the traditional approach to project management prompted a small group of software engineers to join heads in order to figure out how to improve and speed up the software development process. The Founding Fathers of Agile came up with a Manifesto structured around four values and 12 pillars, introducing a new, lightweight approach to product development and project management.

The ideas, concepts, and methods included in the new Agile management framework gradually picked up steam in the software development field throughout the 2000s. In the 2010s, as real-life metrics and success stories began to emerge and demonstrate the effectiveness of Agile, adoption skyrocketed with IT teams and Agile soon started to spread beyond the spheres of software.

Today, about half of all organizations have been using Agile practices, according to a 2020 international study by Organize Agile. The likes of Spotify, eBay, Twitter, and corporate behemoths such as Walmart and Verizon have become members of the club. From software and IT, Agile principles have expanded to a whole array of other functions. In other words, Agile has become very difficult to ignore.

The benefits of Agile

The key reason behind the fast ascent to prominence of Agile is its unrivaled effectiveness when it comes to managing projects amid an uncertain and rapidly changing environment.

Agile is an iterative approach that advocates building products or software incrementally instead of revealing the finished deliverables at the very end of the process. Compared to the traditional Waterfall approach, Agile provides businesses with a faster, more flexible, and more efficient way of managing projects and product development cycles. Applying Agile methods usually result in reduced time-to-market, improved customer satisfaction, and therefore a more solid market position.

Finally, Agile has been known to have a positive impact on an organization’s culture, as Agile tenets encourage team member empowerment and constructive collaboration.

Organizations and teams that stand to benefit most from Agile

Now that Agile is used by more than just software teams, let’s have a look at those industries and lines of business that have successfully adopted and implemented Agile principles.

Businesses that engage in technology development and innovation

As Agile veers away from process enforcement and painstaking planning to embrace adaptation to evolving requirements, the framework is particularly well-suited to innovation management. Research and new technology development projects typically don’t follow an established pattern. The initial scope and requirements usually evolve over time, prototypes and proofs of concept may call for adjustments to the deliverables, and accelerating time-to-market is essential to beat the competition and stay ahead of the curve. Adopting flexible Agile methods provides a ready-made, all-in-one response to all these challenges.

Product- and consumer-oriented organizations

Although the tenets of Agile were initially designed to optimize projects that result in tangible deliverables rather than services, the method can be successfully applied to the development and marketing of any product or service, either internally or externally focused. At the core of the Agile method is a concern to meet project needs, resulting in an emphasis on client involvement and feedback. The Scrum — by far the most widespread form of Agile methodology — and Extreme Programming (XP) frameworks rely on “User Stories” that depict requirements from the perspective of the end user of the product or service, providing insight into actual real expectations of real-life consumers.

Furthermore, each of the iterations that make up the development process concludes with a review meeting designed to run the work done by the customer or Product Owner (that is, the one who knows what the end result should look like). Since the client (or acting client) gets to inspect and test the deliverables during the development process, requests for changes and improvements can be collected and integrated earlier, resulting in better and fitter products or services.

Another objective of Agile methods is to accelerate development and time-to-market, thereby helping consumer-oriented businesses address changing market needs in a timely manner.

Organizations navigating complexity and disruption

Beyond the realm of software or product/service development, Agile proves highly effective as a methodology for organizational change and transformation or response to market disruption.

As a matter of fact, the ability to leverage Agile methods and principles is said to have tremendously helped businesses to weather the COVID-19-related crisis. From strategic and business planning adjustments in order to meet changed market conditions to supply chain stabilization and to resource reshuffling, applying Agile has proved instrumental in helping firms pivot in response to extreme disruption.

Suggested reads about Agile PPM methodologies:

 

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Isabelle Bouscatie

With many years as a EMEA Marketing Manager under her belt, Isabelle is presently in charge of Sciforma’s customer marketing and global events. She thrives in Sciforma’s dynamic, fast-paced digital environment and she enjoys working in direct contact with customers, who help her keep abreast of PPM challenges across organizations.